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The humble signature file is an amazingly simple, totally free, yet powerful method to direct traffic to your site. Technically, a signature file is merely text and a link found at the end of your e-mail message. But from an advertising standpoint, the signature file is a fantastic free opportunity to let people know who you are and what you do.

E-mail disclosure is now required by most real estate commissions. Make this official requirement work to your marketing advantage and take two minutes to create your own unique signature file today!

A successful signature file can contain a headline, an offer, an address, a phone number, an email, and of course, a click-through link to your web page. Signature files are very popular because they work so well and are incredibly easy and free to implement. At the end of every email you send, use a signature file to convey your message or offer, as well as a link to your site. Many email programs let you automatically add a signature file to all of your outgoing email: but don't stop there! Use your signature file on bulletin board postings, guestbooks, newsgroups, chat rooms or other networking groups.

Here's how:

If you're using Outlook Express 6.x,
1. Click on Tools in the menu bar
2. Select Options. . .
3. Select the Signatures tab
4. Click New and type in your signature.

If you are using Outlook,
1. click on Tools in the menu bar
2. select Options. . .
3. select the Mail Format tab
4. Click New and type in your signature.

If you are using Netscape Messenger,
1. Open Notepad (usually found in by clicking on Start, Programs, Accessories).
2. Type in your signature, click File, then Save As
3. Choose the directory where you want to save the file (for example: C:\My Documents).Type your file name, such as "sig1.txt" and click OK. Close Notepad.
4. In Netscape Messenger go to Edit and choose Preferences.
5. Click on the + before Mailidentityoups, then click on Indentity. Here, you will see the field for signature file.
6. Click on the Browse button next to the Signature file box. Find the directory where you saved your signature.
7. Select this file and click OK. Click on OK again.

If you're using AOL,
1. On the Mail menu on the AOL toolbar,
click Mail Signatures.
2. In the Set up Signatures window, click Create.
3. In the Signature Name box, type a name for this signature. (For example: My signature)
4. In the Signature box, type in your signature.

Remember to always use http:// in your URL to make sure your web address comes through as a link.