Bookmark Graphics in 3 Easy Steps
Realtors: if your browser is IE 5 or greater (or any recent version of Netscape, Mozilla, or Opera), try this neat marketing trick---
First, bookmark this page and then look at your "Favorites" (or "Bookmarks" in Netscape).
You'll see a little icon that looks like a "blue two" with an arrow. And you'll also see the "little blue two" in your browser bar (where you type in web addresses.) This little icon (favicon) makes this bookmark stand out from all the plain gray ones in your list. Plus, a little icon like this one helps to reinforce the company brand.
To learn how to make your own bookmark icon in 3 easy steps, read How to implement "favicon.ico" today!
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Internet Marketing by the Numbers
Why are Web Stats so Important to Real Estate Agents?
What is your most important internet marketing tool? Surprisingly, a good statistical application should be high on your list. The most successful real estate agents not only aggressively work their online leads, but they also know the basics of managing their internet marketing campaigns by the numbers.
Learn how to manage your internet marketing by the numbers. . .
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How To Close Quicker
Learn how to organize your incoming email so that you always know who has contacted you, how they found you, and exactly where your emails are so that you can easily find them. You’ll also want to prioritize your email: you need to respond to hottest leads first to close the sale more quickly! Happily, most email programs have free and easy features that let your sort email into a variety of inbox folders that you already set up.
You'll close quicker when you learn how to organize your email inbox for maximum marketing effectiveness!
The Signature File: Humble, Yet Powerful
The humble signature file is an amazingly simple, totally free, yet powerful method to direct traffic to your site. Technically, a signature file is merely text and a link found at the end of your e-mail message. But from an advertising standpoint, the signature file is a fantastic free opportunity to let people know who you are and what you do.
E-mail disclosure is now required by most real estate commissions. Make this official requirement work to your marketing advantage and take two minutes to create your own unique signature file today!
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Just How Popular Are You?
If you use the internet to market yourself or your business, you need to know about Alexa rankings. Alexa is a powerful tool for viewing and comparing website traffic for just about every site on the internet. It’s an easy way to estimate how popular a web site is and how it compares to other sites.
How's Your Competition Doing? To find out how popular any web site is, go to www.alexa.com. Here, you can enter the URL of any site; or you can install the Alexa toolbar directly onto your browser.
Download the Alexa Toolbar. Install the Alexa toolbar on your browser, and any website you visit will display its Alexa ranking number. The ranking is from the number one site (ranking 1) to as many sites as there are (millions).
How Alexa Works. Clicking on this ranking number will direct you to Alexa’s website. Here, you can view even more information about the website in question — including reviews posted by users and a detailed six-month traffic analysis for the site.
Unbiased Estimates. When you need to find unbiased, third-party information about any site on the internet, try the easy-to-use tools that you’ll find at Alexa.com. It’s a great way to estimate site popularity.
